Privacy Notice

This notice explains how Muhammad Zaid Ashfaq ("I", "me", "my") collects, uses and protects personal data submitted through this website (www.zaidashfaq.com) in connection with bookkeeping enquiries and the free checklist resource.

1. Who is the Data Controller?

Muhammad Zaid Ashfaq is the sole data controller for personal data collected through this website. I operate as an independent bookkeeping professional and am committed to handling your data responsibly.

If you have any questions about how I handle your data, please contact me directly using the enquiry form on the homepage.

2. What Personal Data I Collect

I collect personal data in two ways:

Enquiry form (booking form)

• First and last name
• Work email address
• Business or firm name (optional)
• Category (business owner, accounting firm, etc.)
• Service required
• Bookkeeping software in use
• Approximate backlog duration
• A brief description of your requirements (optional)

Free checklist form

• First name
• Email address
• Business category (optional)

Automatically collected data

This website does not use cookies for tracking or advertising. Standard server logs (IP address, browser type, pages visited, access timestamps) may be recorded by the hosting provider for security and operational purposes. These logs are not used for marketing.

3. How I Use Your Personal Data

I do not use your data for automated profiling, targeted advertising or any purpose unrelated to your enquiry.

4. Third-Party Services

Your data may be processed by the following third-party services where you interact with them through this site:

• Calendly — if you book a call, Calendly processes your name and email to schedule the appointment. See Calendly's Privacy Policy.
• Form submission service — enquiry form data may be transmitted through a third-party form processing service (e.g. Formspree). Data is transmitted securely over HTTPS.
• Hosting provider — this static website is served by a hosting provider. Standard server access logs may be retained by the provider.

I do not sell, rent or share your personal data with any third party for marketing purposes.

5. How Long I Keep Your Data

• Enquiry data — retained for up to 2 years from the date of enquiry, or for the duration of any subsequent engagement, to allow for follow-up and business record-keeping.
• Checklist sign-up data — retained for up to 2 years from sign-up.
• Data is deleted (or anonymised) once it is no longer necessary for the purpose for which it was collected.

6. Your Rights

Under UK data protection law (UK GDPR / Data Protection Act 2018), you have the right to:

• Access — request a copy of the personal data I hold about you.
• Rectification — ask me to correct inaccurate data.
• Erasure — request deletion of your data where there is no compelling reason for its continued processing.
• Restriction — ask me to restrict processing of your data in certain circumstances.
• Objection — object to processing based on legitimate interests.
• Portability — receive your data in a structured, commonly used format where technically feasible.

To exercise any of these rights, please contact me using the enquiry form on the homepage. I will respond within one calendar month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data has been handled unlawfully.

7. Data Security

I take reasonable technical and organisational measures to protect personal data from accidental loss, unauthorised access, disclosure or destruction. Data submitted through the enquiry forms is transmitted over an encrypted (HTTPS) connection.

8. Links to Other Websites

This website contains links to third-party websites (e.g. Calendly, LinkedIn). I am not responsible for the privacy practices of those sites and encourage you to read their privacy notices.

9. Changes to This Notice

I may update this Privacy Notice from time to time. Any changes will be published on this page with an updated "Last updated" date. Please check back periodically.

10. Contact